Later this week, within the new Selfridges Toy Shop opening up on its fourth floor, Barbie gets her own dedicated space. And what better occasion to ask some up-and-coming London designers to dress her up for than this? Three of the British capital's (and one of fashion's top cities) emerging talents are making the bill: Fred Butler, Nazir Mazhar and Sister By Sibling.

It is not the first time that the iconic doll is dressed by a real fashion designer but I think it's a first in promoting up and coming names instead of well established brands. It's London Babe! The dolls are 15 in total, five per designer, and will be available in Selfridges alongside other collectible Barbies.

Each designer concentrated on their strengths: Sibling’s Cozette McCreery, Sid Bryan, and Joe Bates designed quirky knit looks (below), Fred Butler did a series of  sculptural ensembles (first photo), while Nazir Mazhar went for hard-edged street-wear styles (above). Check out poor Ken in a bucket hat and sweat suit.

Sister By Sibling had made a nod to Barbie 18 months ago on London Fashion week in February 2012 by having five looks presented on Barbie dolls. And of course this is not the only current designer Barbies around this time of the year, there's the Coach thing going on as well but that will be in another post. Enjoy the London chic:

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