As part of the 10th edition of Firenze4Ever, LuisaViaRoma joins forces with Mattel to produce a limited edition Barbie designed by Japanese artist Hiroyuki Kikuchi. All proceeds will go towards the fight against breast cancer. The eBay Auction starts 12 Jan 2015. Firenze4Ever is a twice-yearly event hosted by LuisaViaRoma just before the Pitti shows in Florence.

Introducing Oriental Obsession Barbie, the latest addition to the Mattel family. The one-of-a-kind doll is realized by Mario Paglino and Gianni Grossi, members of Mattel’s special event team and the creative duo behind Magia 2000. The pair carefully crafted the doll’s oriental-inspired look based on images drafted by Hiroyuki Kikuchi. Hiroyuki Kikuchi is an art-director, illustrator and photographer. The Tokyo- native has curated important projects and campaigns in luxury sectors ranging from fashion to cars. Resident in Italy since 2003, he collaborates with major fashion, luxury and gourmet brands. His illustrations have been published in Vogue Italia and other international mastheads. 

Hiroyuki will create six different designs as part of the event at the LuisaViaRoma concept store over the first two days of Firenze4Ever. Inspired by the Oriental Zodiac, each of the pieces of artwork will be on display in store for the duration of Pitti Immagine. Only ten unique pieces have been produced, making Oriental Obsession Barbie a true collector’s item. The ten limited edition dolls will be auctioned off as part of Firenze4Ever 10th Edition and all proceeds will go towards the Anastacia Fund and the fight against breast cancer.

Internationally recognized singer/songwriter Anastacia has released a total of five studio albums and sold over 30 million records to date. A true survivor, Anastacia is a committed spokesperson for breast  cancer awareness who continues to share her own story and support others through her work with the Anastacia Fund. The Anastacia Fund was established through The Breast Cancer Research Foundation with the purpose of raising awareness and funds for research on breast cancer. After being diagnosed herself in 2003, Anastacia turned her effort toward the fight against breast cancer. The international superstar users her influence and public status to further the cause and is determined to help women take charge of their own health. Anastacia will represent the project, kicking off the auction at the LUISAVIAROMA concept store in Florence on Monday 12 January. The limited edition Oriental Obession Barbie will be auctioned on Ebay, with proceeds going towards the Anastacia Fund.

Magia2000, the artistic duo formed by Mario Paglino and Gianni Grossi, was playfully originated in 1999, during a warm sunny day, chaperoned by a playline Barbie sold as a magazine gadget. This way, the pure pleasure of play entered their adult lives.  They are creating these 10 incredible official Barbie dolls for Mattel Italy and LuisaViaRoma, following the design of the Japanese artist Hiroyuki Kikuchi. Their magnificently detailed craftsmanship and artistry is obvious once again in this latest of their creations.

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