Tuesday, September 22, 2015

Integrity Toys to release My Little Pony fashion dolls!

It seems Hasbro is so pleased with what Integrity Toys is doing for Jem and The Holograms that they are giving them another brand to release dolls for: My Little Pony (MLP). This line will be about MLP fan made looks (cosplay), not actual ponies (LOL). Let's read the press release:

Integrity Toys, Inc., under license from Hasbro, Inc., is thrilled to announce the "heart MY LITTLE PONY" fashion figure collection, a high end collectible series inspired by and made to honor the fans of the MY LITTLE PONY brand.
This special-edition collection that is guaranteed to be "at least 20% cooler" will include several fashion dolls and figures inspired by both male MY LITTLE PONY brand enthusiasts (often known in popular culture as "bronies") and female enthusiasts (often known as "pegasisters").
"The MY LITTLE PONY brand has the most amazing community of fans, based around the positive messaging showcased on the My Little Pony Friendship is Magic animated series" said Alain Tremblay, marketing director of Integrity Toys, Inc. "We cannot wait to showcase and honor their fandom through this unique and trendy series of collectible 12-inch figures, decked out in MY LITTLE PONY branded gear and more". Vaughn Sawyers, head designer for Integrity Toys added, "As MY LITTLE PONY fans are as firmly entrenched themselves in popular culture as the brand itself, and with fans on our own design team, we felt that now was the perfect time for a collection like this."
This is not the first time Integrity Toys has teamed up with Hasbro, Inc. Integrity also has been producing JEM AND THE HOLOGRAMS collectible dolls under license from Hasbro, Inc. for the past few years.
The heart MY LITTLE PONY figures, which will be done in 1:6 scale (approximately 12 inches tall) are set to be released approximately in the fourth quarter of 2015 and more details about their pricing and where to purchase them will be available closer to the release date.
In the meantime, Integrity Toys has released two prototype sketches, including one male figure and one female figure, and is taking an email sign-up notification list at its website at www.integritytoys.com/mlp. Interested consumers and media can sign up for this email list to get updates about the line and its upcoming release*.

While there is no further information aside from the official press release above, Integrity Toys mentioned the following about the dolls:

  • The male figures will have the current FR: Homme body and the female dolls will sport a new, yet to be unveiled body. There will be more details about this in future announcements.
  • Each figure will come displayed in a new package design, themed around each My Little Pony character associated with the doll or figure.
  • Fans can expect lots of little "themed" accessories and especially designed clothing pieces that express each doll's love for his or her favorite My Little Pony character.
  • This new collection may or may not be distributed via Integrity Toys' network of authorized dealers. Since IT does not have final costing yet, they cannot make this announcement at this time. Exact pre-ordering information will be released when IT is ready to unveil the collection approximately in the fourth quarter of 2015 (Winter 2015-2016).

So what do you think about this? It is certainly not of interest to me but I'm curious about the new body coming.

HASBRO and its logo, JEM AND THE HOLOGRAMS, MY LITTLE PONY and all related characters are trademarks of Hasbro and are used with permission. ©2015 HASBRO. All rights reserved. All photos and information contained herein is copyrighted Integrity Toys, Inc. and Intercap Merchant Partners, LLC 2015 and may not be reprinted or disseminated without express written permission.


  1. I don't think it's cosplay, just branded separates and accessories. I'm not a MLP fan but I think the line could be fun. I do actually know a couple of 20-something MLP fans who would wear the fashions in the sketches, so it will at a personal touch of realism to my collection, if I do indulge.

  2. i hope the new body has hip and ankle articulation and/or shorter and curvier.

  3. I'm keen to see the new body (can only hope it is shorter).