Monday, October 24, 2011

Tokidoki Barbie upsets parents in the US!

Matell released a few days ago a Collector's Barbie named Tokidoki. She is designed by Simone Legno of Tokidoki, a "liefstyle" company from Italy (funded by the Hard Candy make up brand owners from USA), with obvious Japanese influences. She is wearing a pink miniskirt, logo leggings and black top with signature skull heart and bones, carries a large bag from the brand, and accessorized with bracelets, a belt, and sky-high sparkly silvery shoes. The doll features trendy tattoos on her body (non-removable save using acetone) and a pink bob. She is also accompanied by her cactus friend, Bastardino (mongrel in Italian). Considered very trendy (bleh), she was a favourite of Barbie collectors everywhere.

You must have noticed that I rarely write about Barbie doll releases, unless they are something special (like the Pantone Barbie in the previous post). So why this one, since I do not even like her styling? Because she managed, in just a week, to become the bane of many parents in the US, even though she is not a toy. Mattel clearly sells her as a collector's doll, she's a Gold Label doll with no more than 7.400 dolls produced.  She even has a price tag of US$50, which makes her unavailable to most children. Still, many news outlets, from doll blogs, fashion blogs, twitter and even major fashion publications like Allure and news outfits like L.A. Times and CNN keep on reporting about parent's supposedly irate reactions to the doll.

The give-me-a-scandal-any-day UK newspaper Daily Mail even gets it all wrong as they mention that the doll is marketed to children. Sorry guys, get your facts right. Barbie Collector Dolls are for adult collectors and are not to be sold to anyone under 14 (written on the back of all Barbie Collector boxes). But who reads the fine print when they want to create controversy? Of course the doll is not only sold out (more are to be released in mid November from what I read) but her price in the secondary market has quadrupled. 


  1. how awesome is she?! too bad they're sold out i totally want one now xD

  2. You have a bit of a type here -- adult collectors and are not to be sold to anyone over 14 -- I think you mean UNDER age 14

  3. The whole thing is laughable since their Hard Rock Cafe barbies have had tattoos for years!

    Same with the Silkstone Lingerie Barbies scandal that didn't happen til the 5th or 6th one, where were dressed pretty conservatively relative to the first three.

  4. I found your blog 2day, and I am really sad that I didn't know it before!!!
    love Ros.e.