Saturday, May 11, 2013

Mommie Dearest - Integrity does Hollywood again

Most of you already know that Integrity has a Paramount licensing deal - that is how they got the Breakfast at Tiffany's and Funny Face dolls releases among others. This time around, the honoured film is Mommie Dearest, the 1981 biopic of Joan Crawford's life as an adoptive mother, played by Faye Dunaway. The doll is not made in the likeness of any of the two actresses but rather tries to embody the role spirit. 

Item # 14025
Mommie Dearest™
Official Collectible Doll Gift Set
Limited edition of 800 dolls
Suggested Retail Price: $150.00
Approximate Ship Date: Early July 2013

The gift set includes a 12-inch fully articulated vinyl doll (on the Integrity Toys body) with hand-applied eyelashes and rooted hair. The day ensemble is a tailored two-piece skirt suit, complete with hat and jewellery (earrings and a brooch), finished with a pair of black pumps.

The night outfit is a nightgown but she sports another head altogether for it! The set includes a doll body, two distinctive sculpts with QUICK SWITCH* feature, two complete costumes, a miniature wire hanger, two pairs of shoes, earrings, hat, doll stand and certificate of authenticity.

So you get a doll that has two interchangeable heads and two distinct looks. The nightgown looks really nice too - plus the second head recreates the look from the film, where the star is shown wearing her night beauty mask.

Below you can see the two ensembles in stills from the actual film:

The second look is really scary in the film - but only because of the expression of the star's face. The doll looks so much calmer! I really like the sculpt and the outfits of this one, she's a keeper. The head changing system looks promising, wondering how good it works up close. It will be featured on all future doll releases from Integrity Toys.

Please note that the photos are of prototype doll and accessories. Final product subject to changes and modifications. All information contained herein is copyrighted Integrity Toys, Inc. and Intercap Merchant Partners, LLC 2013 and may not be reprinted or disseminated without express written permission.