Monday, January 27, 2014

Alexander McQueen Spring/Summer 2014 advertising campaign: Kate Moss and a fashion doll

It seems fashion dolls keep fascinating more and more fashion people. The brand new advertising campaign of Alexander McQueen, shot by Steven Klein, one of my very favourite photographers, features not only Kate Moss modelling for the first time in a McQueen campaign (although she was very close to the late designer and founder of the brand) but also a fashion doll. And it is no ordinary doll too (how could it be?): it is a proper Kate Moss miniature, dressed in exact mini replicas of the outfits she wears in the photos featured in the campaign.

The doll seems to be in 1/6 scale, without articulation, made to look exactly like Kate Moss does in the photos, even down to the bright yellow hair. The outfits it wears look incredibly detailed and well scaled. I am jealous; I want all of the outfits for my dolls (would not mind having the doll too but non-articulated dolls are not a favourite in this house). Doesn't Kate look a lot like Tilda Swindon here? Can you imagine that doll?

There is also a small video clip made for the campaign, with a stalker following Kate around a dark and foreboding East London, with the doll in his hand. It is directed by Steven Klein as well, who returns to work with the brand after twelve whole years.

If you look at all the photos, some of them use the doll as a voodoo doll, with pins on its head. Steven Klein was inspired by the 1960s British thriller, Peeping Tom in which a serial killer murders women and uses a portable camera to record their dying expressions of terror. Morbid and fascinating at the same time. I love the way the doll looks in the campaign and covet the outfits. Sigh.

I have no idea who made the doll but I would not mind having it with the extensive miniature garment collection from McQueen! There is only one photo of the campaign without the doll - it's at the end of this post.


  1. Impressive, the concept is a bit disturbing but also really captivating. Imagine a fashion doll with these fashions! I'd really love a Kate Moss sculpt on a FR 2013 body.....

  2. impresionante campaña publicitaria muy McQueen, la verdad es que han hecho un gran trabajo con la ropa de la muñeca



  3. Tomaaaa menudo publicidad que se ha marcado la ropa essss ,,,,,, McQueen, besosss