Friday, January 10, 2014

Jason Wu exclusive doll for Montaigne Market luxury boutique in Paris

Since 2005, Montaigne Market is a fashion check point on Avenue Montaigne in Paris,France. The 350 sq. m. shop, conceived by the architect Joannes Zingerlé in new tones of urban greys, blends some sixty international labels of clothes, accessories and bijoux selected by Liliane Jossua. From party dress to fur, from fine charms to studded perfecto jacket, Montaigne Market, the first multi-brand shop on Avenue Montaigne, offers a huge choice of ultra luxury and cosmopolitan styles. Jason Wu outfits are also available in the boutique. And now, an exclusive doll wearing one of his creations in miniature version will be too.

A mini version of one of his Spring 2014 looks, that Jason made exclusively for Montaigne Market store, will be available in a limited edition of 300 pieces during this spring's Paris Fashion Week. It will retail for 150 Euros (about $200).It will go on sale on the boutique's website as well at the end of February, so get ready!

This is not the first collaboration the designer has done with fashion boutiques. He has previously designed dolls for Colette, Bergdorf Goodman and Jeffrey. “It’s sort of my background, so it’s kind of a tongue-in-cheek thing to do this once in a while. I mean, I worked 10 years as a toy designer before I started my career as a fashion designer. It’s something I just fell into and really liked,” he said in an interview for WWD.

Apart from wearing a perfectly miniaturised version of a Wu original, the doll (she has the Elise Jolie sculpt) also carries a miniature of his Daphne clutch, wears true to scale versions of his shoes and has mini versions of the boutiques shopping bags as well. The style fits the "urban safari" theme that the main Fashion Royalty collection will have in 2014.

**Please note that these are pictures of the prototype doll and are subject to change. All photos and information contained herein is copyrighted Integrity Toys, Inc. and Intercap Merchant Partners, LLC 2014 and may not be reprinted or disseminated without express written permission.**


  1. But, but.... $200 dlls? No extra outfit? lingerie or shoes? no necklace, ring or bracalets? Just 2 paper (assuming) shopping bags?....