Tuesday, June 24, 2014

The Wall Of Dolls unveiled in Milan during Men's Fashion Week

A Wall of Dolls. Just this one sentence makes a doll collector salivate with anticipation, like the Pavlovian dog of science. But this is not about doll collector fancy. This is a charity affair. "The Wall of Dolls" exhibit in Milan was unveiled during menswear fashion week to help spotlight increasing violence against women, as WWD reported.

“The Wall of Dolls” at the Cultural Center in Via de Amicis.

Fashion designers, celebrities, journalists and writers from Italy collaborated on this event. Fifty fashion designers, among them Missoni, Etro, Max Mara, Trussardi and Eva Cavalli are taking part with their own designed dolls. The beneficiary is human right association Intervita and other nonprofit organizations. The dolls are exhibited on a wall of the Cultural Center on Via de Amicis.

Antonio Marras' doll at “The Wall of Dolls” exhibit

Intervita was founded in Milan back in 1999. According to their mission statement, "Intervita is a non-profit non-governmental organization for development cooperation, recognized by the Italian Ministry of foreign affairs; we are independent, non-denominational and apolitical." "Intervita works in Italy, Asia, Africa and Latin America to support children, women and local communities in the fight against poverty and inequality and to promote sustainable development." "Intervita collaborates with a network of other civil-society organizations to give the most vulnerable people a voice on the Italian and international political agenda, and we are involved in the main networks protecting children's and women's rights."

The Eva Cavalli doll was made by the talented Magia 2000 doll studio

The principal creator of the event, Italian journalist Jo Squillo, said the decision to set up the wall during men’s fashion week was meant to raise awareness among men. The wall is to travel to other Italian and European cities. The initiative was included on the calendar of the Italian Chamber of Fashion with the patronage of the Milan municipality.

The Missoni doll with the obligatory multicoloured stripes

Best thing about the exhibit: everyone can add their own doll to the wall. I would love to see what people create and put on the wall, either simply to participate or for someone they know that has suffered from violence.

Etro's doll with their characteristic prints

All photos by Lele Sandrini for WWD.com

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