Showing posts with label Barbie Style. Show all posts
Showing posts with label Barbie Style. Show all posts

Wednesday, February 8, 2017

Gigi Hadid gets her own Barbie doll - and we want her too!

The latest celebrity - and a top model nonetheless - to get her likeness made as a Barbie doll is none other than the beautiful Gigi Hadid. Both the official Barbie Instagram account as well as the model herself posted a photo of the new doll, to advertise the second collection Gigi is presenting for Tommy Hilfiger. 


There was a selfie of course:


The doll looks a lot like the real thing and I'd love it if she became available to buy. Please Mattel, make it happen! I am sure Gigi would love it too! More images from the Barbie Instagram below:




Wednesday, August 31, 2016

Barbie as social media influencer: would you buy something endorsed by Barbie?

In early August, Mane University in Hawaii hosted a beauty conference for Dyson's Supersonic hair dryer. it seems that Barbie (Mattel really) was hired to produce sponsored content for it. You can check the Barbie Style instagram by Mattel to see the related content, or check the photos from that account below:


It seems a bit weird to hire a doll (no matter how famous she is) to advertise a super expensive ($400) high tech hair dryer. In the age of Kardashian/Jenner social media reign and companies paying 6- figure sums to influencers with millions of followers in order to promote their products, hiring Barbie must have some secret meaning I am just not getting - is it the colour?


Would you buy something, or even think of buying something, because you saw it on Barbie's instagram? Is this a thing of the future? While I like the attention fashion dolls are getting from outside the (small) world of collectors, this feels weird.




All photos courtesy of Mattel Inc., from the @barbiestyle instagram account.