Tuesday, December 2, 2014

Integrity Toys does American Horror Story dolls in 2015

News that Integrity Toys was going ahead in 2015 with a new license from the entertainment world for a doll line had reached the W Club members ever since the convention. Spoeculation was rife and people were commenting everywhere on which movie or series or comics or books they would like to see taking a new life as dolls. Today the wait is finally over. Integrity announced that they have a license to create a line of high-end fashion dolls based on the iconic looks and characters of AMERICAN HORROR STORY: COVEN!

If you have not yet watched the series, you must know that American Horror Story: Coven is the third season of the FX horror anthology television series American Horror Story. It tells the secret history of witches and witchcraft in America. Over 300 years have passed since the turbulent days of the Salem witch trials and those who managed to escape are now facing extinction. Mysterious attacks have been escalating against their kind and young girls are being sent away to a special school in New Orleans to learn how to protect themselves. Wrapped up in the turmoil is new arrival, Zoe (Taissa Farmiga), who is harboring a terrifying secret of her own. Alarmed by the recent aggression, Fiona (Jessica Lange), the long-absent Supreme, sweeps back into town determined to protect the Coven and hell bent on decimating anyone who gets in her way.

So you can imagine (if you have not yet seen it, just go ahead and watch it please) that it is chock-full of feisty, glamorous, vicious and brilliant ladies fighting each other to become the next Supreme, while the incumbent one tries to hold on to her throne. And a character that shouts "Balenciaga" (Myrtle Snow, above, played by the brilliant Frances Conroy) surely merits a transformation into the ultimate fashion doll.

The official press release reads as follows:

December 2nd, 2014: As audiences enjoy the debut of the latest instalment of the AMERICAN HORROR STORY saga on television, Integrity Toys, Inc., under license from Twentieth Century Fox Consumer Products, is thrilled to announce a partnership to produce high-end collectible dolls based on the various characters of fan-favorite COVEN, the iconic third season of the AMERICAN HORROR STORY series.

Pop Culture enthusiasts and fans of the hit TV series alike will be thrilled to take home these intricate collector dolls based on their favorite characters of the bewitching third season of the show! Currently in development, the dolls, slated for release in mid-2015, will be based on the actual likeness of the key characters each dressed in quality miniature replicas of some of their iconic looks from the show. The first dolls are expected to be unveiled in the Spring of 2015 and to ship in Summer 2015.

Integrity Toys designer Vaughn Sawyers voiced his enthusiasm for the collaboration, "As soon as we saw the show on TV, we were mesmerized. The characters, the exciting costumes and the overall feel of the show are just a perfect fit for us to memorialize in miniature for AMERICAN HORROR STORY fans worldwide." While the dolls are being developed ahead of their official unveil next Spring, fans and collectors alike are invited to add their email address to the official notification list for the dolls. To access this list, please visit  http://www.integritytoys.com/ahs 

So who is your favourite character from this series that you want to see created as a doll? I want Myrtle Snow (above) and Fiona of course, but I am eager to see how the rest of the cast translates into the 1/6 kingdom. Maybe we even get a Stevie Nicks doll (please please please). Below are some photos from the series which showcase some of the best costumes (especially Myrtle's eccentric style, somewhere between fashion editor extraordinaire Grace Coddington and designer and style icon Sonia Rykiel).

**All text and information contained herein is copyrighted Integrity Toys, Inc. and Intercap Merchant Partners, LLC 2014 and may not be reprinted or disseminated without express written permission.**


  1. WOW these dolls are going to FLY from dealers! Is this going to replace the JEM line? I hope so. I can't wait to see them! So, they are not going to use existing molds for the characters? But new ones?

  2. I'm very excited to hear about these dolls. Coven was my favorite season of AHS so far and I can hardly even pick which character I'd like to see in doll form more. If I had to though I'd say Cordelia since I really grew attached and adored her character.

  3. Wow, Francis Conroy from Six Feet Under? How glam... Does this mean we will see older women and better built women in doll form? That would be FABULOUS!

  4. Loving all the black, white and red! Let's hope they are stain proofed. LOL
    Starting watching but like the fashions better than all the bloodshed.

  5. Can't wait to buy one!

  6. OK they can count me out. I cant bear to watch the real ones. LOL

  7. I'm suffering from the vapers!!! I will buy every. single. one!!!!