Saturday, November 23, 2013

New Jem And The Holograms dolls: Who Is He Kissing giftset

The last doll line presentation for Integrity Toys in 2013 was last Friday. Two emails were send to W Club members, who always have the privilege of getting first the relative information. The first was about a Jem And The Holograms giftset. Based on one of the most popular looks of the original TV series, the giftset, named "Who Is He Kissing",  features both Jem and Jerrica Benton dolls wearing their corresponding version of the Flip Side fashion called "Getting Down to Business", which was sold as a stand alone costume in the original 80's toy line by Hasbro. The two-doll set arrives at Integrity Toys dealers soon and is available for pre-order now.

What are Flip Side fashions? According to Integrity Toys, they were created as a clever way to "transform" the original Jerrica Benton doll into her alter-ego, the mysterious rock star Jem. "Flip Side" fashions are basically reversible or transformable costumes that can be used to create multiple looks out of the same matching pieces. Flip Sides were typically composed of a more conservative, yet ultra-feminine "business like" look to match Jerrica Benton's stoic personality and a more fun/glamorous stage look for Jem. The various looks could be achieved by either removing or adding certain parts of the costume or sometimes, by turning the components inside out.

The original Flip Side fashions always came with a hat to hide the doll's pink hair strands to further help create the illusion that the doll was in fact two dolls in one. The updated version by the Integrity Toys design team, the two looks are clearly defined on separate dolls and more in-tune with the way these cool costumes were portrayed on the original TV series. All of the pieces are included to create the two distinctive, yet matching looks that totally pay homage to the creative work of the team who worked on the original Hasbro line back in the 80s.

Item # 14043
Who Is He Kissing?
Adult Collectible Dolls
Limited Edition of 850 Giftsets
Suggested Retail Price: $185.00 USD
Estimated Ship Date: First Week of December 2013
(Available from Integrity Toys Dealers)

Doll Tech Specs:
Body Type: Jem
Head Sculpt: Jem and Jerrica Benton
Quick Switch Feature: No
Skin Tone: FR White
Hair Color: Rock Pink (Jem) and Blond (Jerrica Benton)
Eyelashes: Yes, Hand Applied
Package Dimensions: 16" X 15" X 3"

This set includes two complete, fully-articulated 12-inch fashion dolls with rooted hair and hand applied eyelashes. Both dolls come with JemStar earrings, are dressed in a complete costume with shoes, accessories and each has her own doll stand. For adult collectors ages 14 and up.

While I am sure this will make Jem fans really happy, and also give the chance to those who missed the first Jem and Jerrica dolls to get one now, I have one simple question: why not use the quick switch system and make one doll with two different heads able to switch to achieve each different look? Wasn't that the reason the system was invented in the first place?

**Please note that the photos are of prototype dolls and subject to changes and modifications. Dolls are sold together as a set. Available from  Integrity Toys dealers.

Along with the giftset, two stage accessory packs were made available to order as well. These will be available from IT Direct only. Each set comes with a band-themed bomber jacket, which pays homage to the special offer jacket that was available with the original line, a rockin' guitar case, three glittery guitar straps, color variations of some of the most requested musical instruments of the series, including Stormer's bright yellow keytar, Kimber's bright pink stand-up keyboard and various other accessories that will both amaze and delight die hard fans! Accessory sets only, no dolls included. For adult collectors ages 14 and up only.

Item # 14054
The Holograms Stage Essentials
IT Direct 2013 Online Exclusive
Adult Collectible Limited Edition of 500 Accessory Packs
Suggested Retail Price: $75.00
Estimated Ship Date: March 2014

The Holograms set includes: 1 White satin bomber jacket with the JEM AND THE HOLOGRAMS logo on the back, Kimber's synthesizer, Aja's special on-stage guitar, 1 Guitar case, 1 Amp (made of cardboard, assembly required, instructions included), 2 Power cables, 1 Picture of Emmet Benton, 2 Music sheets, 3 Glittery guitar straps (silver, blue and hot pink), Instruction sheet, Certificate of authenticity.

**Dolls not included, some minor assembly required (instructions are included). For adult collectors ages 14 and up only.

Item # 14055
The Misfits Stage Essentials
IT Direct 2013 Online Exclusive
Adult Collectible Limited Edition of 500 Accessory Packs
Suggested Retail Price: $75.00
Estimated Ship Date: March 2014

Bonus: this set includes special cardboard accessories based on the episode "In Search of the Stolen Album", in which Pizzazz steals The Hologram's master tapes and sends Jem and her friends on a wild treasure hunt to retrieve them! The Misfits set includes: 1 Black "pleather" jacket with "The Misfits" logo on the back, 1 Guitar case, Stormer's signature keytar, Roxy's alternate guitar, 1 Amp (made of cardboard, assembly required, instructions included), 2 Power cables, 4 Ransom notes, 1 Music sheet, 1 Master tape reel, 1 Master tape reel box, 3 Glittery guitar straps (gold, green and black), Instruction sheet, Certificate of Authenticity.

**Dolls not included, some minor assembly required (instructions are included). For adult collectors ages 14 and up only.  
JEM AND THE HOLOGRAMS and all related characters are a trademark of HASBRO and are used under license. ©2013 HASBRO All rights reserved. **All photos and information contained herein is copyrighted Integrity Toys, Inc. and Intercap Merchant Partners, LLC 2013 and may not be reprinted or disseminated without express written permission.**


  1. So... Im a huge Jem fan, and have been doing everything I can to get my hands on these lines. While I did order this two pack (and appreciate the lower price point - 2 pack is cheaper than two separate dolls total), I thought this was kind of a cheesy move by integrity... we want the really extravagant "outrageous" outfits, and while these were kind of important (used in the commercial breaks for the show, etc), are also kind of lackluster. Also, I know we would like to see more characters, like... I dont need 5 different Jem dolls at a $120 dollar price point. Also, the Stage Essentials packs, while interesting, are also kind of lame. Not buying additional dolls to display with these instruments, and since the dolls came with instruments already, not needed at a $75 dollar price point. I would have much rather just gotten the jackets at a lower SRP. I just hope the line picks up with additional characters, rather than easy to do reproductions in different colors, clothes, etc... end nerd rant.

  2. From what I know regarding this line (not a fan here), they release characters that Hasbro gives them license to. If the big heads there don't give their permission, no character.
    Please remember that the first Jem doll was limited and available only at ComicCon, so that was off limits to many. These dolls give those people a chance to get a Jem doll.
    As for the accessory packs, I think these are more for those who do not have Jem line dolls and want to add the accessories to their other dolls - at least that's what it looks to me. Maybe someone who is a fan and knows more about this line releases can illuminate this issue more for all of us.

  3. The accessory packs were created because a lot of fans were complaining that the dolls came with different instruments than what the characters used in the Jem animated series. The Integrity dolls were released with the same instruments the original 1980's dolls came with by Hasbro's request. However, on the cartoon the characters used different instruments. For example, Kimber Benton comes with a keytar but on the show she always played a stand up floor model keyboard. Aja Leith used the white guitar in the first five episodes of the show. This can be seen here:

  4. well i think im in love with all the new merchadise , this is not a doll for lil children this is an adult collectible so if u want it just save the money , i love all the new dolls , none of the Jem dolls have the same face and i wait almost 25 years to see a new jem doll line...why complaint about everything? integrity is making a great job im goint to buy everything about jem they realesed !

  5. i want to add that i have been collecting Jem since the initial test market Christmas 1985, with the
    original Jem/Jerrica with post earrings. i was over the moon when Hasbro & Integrity announced Hollywood Jem would be an SDCC exclusive. NOW we have the Stingers. what is there to complain about? i will honestly tell you i do not love everything that has been released, and i do not agree with every choice the designers have made with the line. but there IS a Jem line. and it was designed and developed CAREFULLY to please the fans and collectors of Jem. i mean, Synergy came with the master taped of Jacqui Benton... need i say more?

  6. i have been collecting Jem since the initial test-market Christmas 1985 Jem/Jerrica with post earrings. it was the most amazing doll i had ever seen, and was in love with the micro episodes
    on Super Sunday. when Hasbro & Integrity announced the exclusive Hollywood Jem doll for SDCC,
    i was blown away. i have (so far) purchased all the pieces Integrity has offered for Jem And The Holograms. i will be honest and say i do not love everything that they have produced, nor do i agree with every choice the designers have made in creating this line. but they have done this for US, the fans and collectors of Jem. the line exists, Jem is out there, new items are in the works.
    let's be excited, and hope that we see the character dolls we have been waiting for, and maybe a fashion or two.
    if you want to see something in the line, WRITE A LETTER. the Integrity designers are fans too, and they are listening to what the fans are looking for.