It has been a few days since images of the exclusive San Diego ComicCon exclusive She-Ra doll from Mattel surfaced on-line, first in USA-Today and later in various websites and forums. She looks impressive and has a new body design that is somewhere between the Made-to-Move bodies and a superhero sculpt. She will retail for $75 and of course you can only get it if you visit ComicCon.

The thing is that Mattel (or more precisely, the designer working for Mattel who did this doll) has copied the gold sword from a professional Greek comic artist, Yannis Rubus Rubulias, who had done a fan-art depiction of She-Ra back in 2011.

The resemblance is uncanny. It is not the first time we see this kind of copying in the doll world but a major company doing it is the icing on the cake. Whoever designed the doll should have contacted Yannis to ask for permission and copyright. What do you think?

All doll photos are by Mattel, art by Yannis Rubus Rubulias

Every year, Jem fans eagerly await the announcement of the Integrity Toys San Diego Comic Con exclusive Jem doll - much desired and sought after all over the world. This year's special release is a Quick Switch Jem/Jerrica doll (for me this is probably the reason this system was developed in the first place), in a special package, courtesy of the multi-talented Alain Tremblay from IT. Let's find out more about the doll:

This fully articulated, Special Edition Twilight in Paris™ Jerrica Benton/Jem doll stands 12.5 inches tall and features all of the components needed to transform the doll from Jerrica Benton into Jem via Integrity Toys' QuickSwitch system that allows users to easily pop the head sculpts on and off, as well as the corresponding clothing components.


As a bonus, this highly sought after collectible is brought to fans intricately packaged in a custom souvenir box that turns into a 30" tall diorama of the Eiffel Tower to use as a background to display Jem And The Holograms. Doll stand and certificate of authenticity included. Following the convention, a limited number will be available on HasbroToyShop.com.

The outfit is based on a vintage 80's Flip Side Fashion, which was called "Like a Dream" back in the day, now paired to go with movie director Anthony Julian. Instructions are provided to help turn the package in the the Eiffel Tower Diorama:

As I mentioned in the introduction, the packaging was created by Alain Tremblay, The actual doll was designed by Vaughn Sawyers. Both guys are huge fans of the series and they keep on proving it with each successive release in this line.

The price of $149.99 announced above does not include California Sales tax, so the actual price at the SDCC show will be $162.00 tax included.

Important: This release is a HASBRO exclusive and neither the W Club or IT Direct will have any quantities available of this doll or have access to it in any way. IT will not be able to help anyone pre-order this exclusive either and does not have further information about timing or anything else at this time.

For the Jem and the Holograms fans, the San Diego Comic Convention surely is a high point as it is the place where exclusives are to be presented - and sold! So it is no surprise that Integrity Toys and Hasbro announced the dolls that will be available there. The original  Glitter 'N Gold was designed to be the bold new look of the second wave Jem and the Holograms collection originally released in 1987. So let's see how the new dolls following in those footsteps look! One is a Comic-Con exclusive and one is an IT-Direct exclusive. Read on!

This fully articulated 12-inch fashion doll features hand-applied eyelashes and pink and golden blond accented rooted hair, styled in Jem's signature look. As a tribute to the original doll from 1986, this themed mini gift set includes two complete looks:

The gift set includes the Jem doll, two outfits, two pairs of shoes, Jemstar earrings, the Glitter 'N Gold Award (with removable gold album), a new wireless microphone accessory, a limited edition Glitter 'N Gold vaccu-chrome plated doll display stand and exclusive certificate of authenticity.

Please note that the Wave 1 Jerrica Benton doll is not included and they used her as a model in the photo above to show off the second dress included in this set.

This fully articulated 12.5-inch fashion figure features dark purple fully rooted, middle parted hair styled in Rio's 80's" look. As a tribute to the original doll from 1986, RIO PACHECO's outfit comes complete with a golden jacket, white pants, a long sleeve shirt, bow tie, shoes and socks. Rio also sports an exclusive gold watch and comes complete with a miniature gold record, a rose for Jem and champagne! It also includes a limited edition Glitter 'N Gold vaccu-chrome plated doll display stand and exclusive certificate of authenticity. For adult collectors ages 14 &up. 

How to get the doll: This doll will be available on-line directly from Integrity Toys via the IT Direct shop starting Wednesday July 17th, 2013 at Noon EDT. The purchase of this doll will be open to the general public, however, W Club members will be given a special 24 hour priority pre-order window starting Tuesday July 16th, 2013 at Noon EDT. This product will be offered on the Integrity Toys site on a first-come, first-served basis and will be available until quantities last only. This product will be on-hand and ready to ship approximately the week of July 22nd. Payment plus shipping will be required in full and will be due at ordering time.

Today Integrity Toys release more information for JEM AND THE HOLOGRAMS Special Edition Doll HOLLYWOOD JEM™, as the buzz generated on the web since the announcement of the new Integrity Toys/Hasbro collaboration was huge. Theannouncement generated lots of questions  about future plans for the brands and about the Special Edition: HOLLYWOOD JEM doll herself, so the W Club went to the source and asked the designers for a little more information.

Inspired by the characters created by Hasbro over two decades ago and cherished by fans and collectors alike ever since, this nostalgic retro doll line is designed to pay homage to both the animated series and its original companion doll line, which was originally marketed from 1985 to 1987. Created for fans by fans of the rock ‘n shock pink haired pop-culture icon and her outrageous world, this classic commemorative line will feature the high-end details, quality accessories and ultra-limited edition sizes that fans of Integrity Toys have come to appreciate through the years. Hasbro in collaboration with the creative team at Integrity Toys, Inc., proudly presents a glamorous series of high-end fashion dolls based on the 1980’s ground breaking animated series JEM AND THE HOLOGRAMS!

Hollywood Jem is the first doll in a series of characters based on the hit 80’s animated series JEM AND THE HOLOGRAMS. A long time fan favorite, Hollywood Jem is ready to be added to your collection at long last! Based on a costume worn in the two-part episode of the same name, Hollywood Jem comes complete with a totally 80’s, screen accurate look which includes:

This special edition doll will be available from the Hasbro Toy Shop at booth # 3329 at Comic Con International in San Diego and the approximate retail price will be US $125.00

The doll looks great in the promo photos, as far as looking exactly like the cartoon character goes. Luckily it is not at all my style so I will not be getting her. But I am sure fans of the series will crave her, even though the price is high.